|the infernal SUNshine of the mindless git|
On April 11 1992, splashed across the front page of the UK's largest newspaper, the Murdoch-owned SUN, was a soon to be infamous headline.
"Its the SUN Wot Won It"
Pundits, politicians and ordinary people all agreed : most of the readers of the UK's largest paper had followed its advice and voted and voted Tory, resulting in a totally unexpected defeat for the Labour challenger Kinnock.
Move forward to the election of 2017, twenty five years later.
The SUN is still Murdoch-owned, still as rabidly pro-Tory and anti-Labor as ever.
But it is selling less than half the newspapers it used to and calling the sort of people who buy it its 'readers' might be a bit of a stretch.
More than half of them didnt even bother to vote and those that did bother, only half voted Tory.
Bottom line, as Rupert himself would say :
Compared to 1992, only half as many readers, only half who voted and only half of them voted the Tory ticket.
That in a nutshell is why Ms May lost : Britain's once all powerful national newspapers are toothless and gutted.
Irrelevant in elections.